No one is particularly forthcoming about either the operating costs of the show, its profits, or the terms of the contract with Punchdrunk. And if anyone is, is that so terrible? Or is there a danger that a profit motive will dilute the work itself, a question Lyn Gardner asked almost a decade ago? It had an initial capitalisation of between $5m and $10m and operating costs that one of its American producers characterized as “a massive undertaking”. That said, it’s not entirely clear just how much anyone is profiting from Sleep No More.
Where’s the line between experimental and entrepreneurial? We expect a merch table at a Broadway show – Aladdin has a whole bazaar – but there’s something less comfortable about a purportedly avant-garde work that looks to be cashing in, as Sleep no More does with its tie-in bars, its $20 souvenir programs aggressively flogged to departing guests. Photograph: Stephen Dobbie and Lindsay Nolin/Suppliedīut Sleep No More is also a case study of the relationship – sometimes cozy, sometimes uneasy – between art and commerce. The piece continues to be markedly influential, sharpening New York’s interest in site-specific work and experiential events, a mild irony as the 1960s happenings that New York created seem a clear inspiration to Punchdrunk.Īn image from the 2009 launch performances.
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There are websites and blogs devoted to the show (and its ample nudity), as well as tributes on TV shows like Law & Order and Gossip Girl. The reviews – from critics and ordinary punters – are mostly ecstatic, and while the show’s American producers say, perhaps disingenuously, that they prepared for a run of only six weeks, Sleep No More doesn’t look like it’s closing any time soon. At each of the nine weekly performances, several hundred spectators (both Punchdrunk and the American producers, emursive, are oddly shy about giving precise numbers), who have paid between $75 and $170, not including cocktails, race around 100,000 square feet of space watching a wordless version of Macbeth as art-directed by Alfred Hitchcock. Sleep No More is produced by Emursive (Jonathan Hochwald, Arthur Karpati, and Randy Weiner) in association with rebecca gold productions.Since it opened in New York in 2011, Punchdrunk’s Sleep No More, which shares premises with the Lodge and the Heath in a space known as the McKittrick Hotel, has become a theatrical sensation. Reopening plans will be done in compliance with state and local government, COVID-19 protocols, and are subject to the approval of the NY State Department of Health and the Governor. Design associates are Beatrice Minns and Livi Vaughan. Expect a blend of acrobatic choreography, film noir soundtrack, and 100 rooms of detailed atmosphere sprawling over 100,000 square feet.įelix Barrett directs and designed the production, with choreography by co-director Maxine Doyle and sound design by Stephen Dobbie. In Sleep No More, audiences move freely through the story at their own pace, choosing where to go and what to see. The sensory theatre spectacle, which debuted Off-Broadway in April 2011, will be presented Sundays, Mondays, Wednesdays, and Thursdays at 7 PM, Fridays at 7:30 PM, and Saturdays at 3 PM and 8 PM. It was previously scheduled to reopen at The McKittrick Hotel October 4.
Sleep No More, the Macbeth-inspired immersive theatre experience from the British theatre company Punchdrunk, will now begin its return engagement on Valentine's Day, February 14, 2022.
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